UBC Sauder School of Business
UBC Sauder School of Business
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Fall 2021 - B2C Strategic Marketing Plan

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UBC Sauder School of Business
UBC Sauder School of Business
Vancouver, British Columbia, Canada
Jenny Dickson
Instructor
3
Timeline
  • September 16, 2021
    Experience start
  • December 19, 2021
    Experience end
Experience
1/5 project matches
Dates set by experience
Preferred companies
Canada
Startup, Social Enterprise, Large enterprise, Small to medium enterprise, Sole proprietorship, Family-Owned
Entertainment, Technology, Apparel & fashion, Consumer goods & services, Travel & tourism, Cosmetics & beauty

Experience scope

Categories
Communications Market research Marketing strategy
Skills
creativity digital marketing marketing strategy research data analysis
Learner goals and capabilities

Student-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. Our students are only looking to work with consumer-facing brands that are relevant to them as an end user (ie F&B, emerging apps/technology that young adults would use; retail; etc).

Please note these requirement before applying - you will need to fill out and submit this application form as well.

Learners

Learners
Undergraduate
Any level
36 learners
Project
60 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

At the completion of this project, your organization will receive:

  • A full marketing plan and presentation.
  • Analysis of all four marketing mix elements: product, price, distribution, and promotion.
  • Original research about your customers and potential customers.
  • Creative, detailed and actionable recommendations, based on a well-defined goal.

Project timeline
  • September 16, 2021
    Experience start
  • December 19, 2021
    Experience end

Project Examples

Requirements

Starting in September, a class of 4th year Marketing students working in groups of five will spend 300 hours building a strategic and creative marketing plan for your organization.

Based on their research and analysis, the groups will create a plan that fulfills an objective defined by your organization, under the guidance of their instructor.

The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).

Potential scopes for this project can include, but are not limited to:

  • Increasing revenue or market share for an existing product/service.
  • Promoting a new product/service launch.
  • Increasing brand awareness
  • Improving online communications (along with recommendations related to the product or service, packaging etc.)
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox