UBC Sauder School of Business
UBC Sauder School of Business
Log in Sign up

AI-Driven Market Strategy Development

Closed
Main contact
Champlain College
Champlain College
Burlington, Vermont, United States
Donald Haggerty
Donald Haggerty
He / Him
Professor
(6)
6
Timeline
  • October 28, 2025
    Experience start
  • December 6, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research
Skills
data interpretation customer retention market analysis marketing strategies master of business administration (mba) market development strategic planning go-to-market strategy preparing executive summaries data analysis
Learner goals and capabilities

This experience is designed for MBA students specializing in strategic market development and data analytics. Learners will apply their classroom knowledge to real-world scenarios by developing a data-informed Go-To-Market and Retention playbook specifically tailored for government procurement in the age of AI. By leveraging their skills in market analysis, strategic planning, and data interpretation, students will deliver actionable insights and strategies that align with industry needs, providing tangible value to participating companies.

Learners

Learners
Graduate
Advanced levels
1 learner
Project
100-125 hours per learner
Educators assign learners to projects
Individual projects
Expected outcomes and deliverables
  • Comprehensive Go-To-Market strategy document
  • Data-driven customer retention plan
  • Market analysis report with AI integration insights
  • Presentation of strategic recommendations
  • Executive summary of key findings and strategies
Project timeline
  • October 28, 2025
    Experience start
  • December 6, 2025
    Experience end

Project examples

  • Developing a market entry strategy for a new AI-based procurement software
  • Creating a retention strategy for a government-focused SaaS product
  • Analyzing market trends to identify opportunities for AI integration in procurement
  • Designing a customer feedback loop to enhance AI-driven product features
  • Evaluating competitive positioning of AI solutions in government procurement
  • Formulating a strategic partnership plan with AI technology providers
  • Assessing the impact of AI on procurement processes and suggesting improvements
  • Identifying key performance indicators for AI-driven market strategies

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Is this project, that was posted earlier this month still avaialble?