Strategic Database Marketing Plan
Main contact
Timeline
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May 27, 2020Experience start
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May 30, 2020Project Scope Meeting
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August 8, 2020Experience end
Timeline
-
May 27, 2020Experience start
-
May 30, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 8, 2020Experience end
Experience scope
Categories
Communications Sales strategy Marketing strategySkills
digital marketing sales & marketing business consulting marketing strategy data analysisHands-on experience is an integral part of the George Brown College's Strategic Relationship Marketing Program. As part of the curriculum, these graduate students are required to develop a Strategic Database Marketing plan for a company.
Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives.
The class will be divided into teams who will each conduct an analysis and plan for your business. I will select the group with the best plan to present their findings and recommendations to you.
Minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each
Learners
A detailed ,results-focuse database marketing plan and presentation
Project must begin by late May 2020
Project timeline
-
May 27, 2020Experience start
-
May 30, 2020Project Scope Meeting
-
August 8, 2020Experience end
Timeline
-
May 27, 2020Experience start
-
May 30, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 8, 2020Experience end
Project examples
- A rigorous situation analysis to identify strengths and opportuities that can be leveraged as well as weaknesses and threats that can be mitigated.
- Segmentation and analysis of your customer database
- Clear identification of key target groups and customer insights to help ensure the relevancy and impact of marketing efforts
- Identify areas of revenue loss or opportunities for revenue growth from existing customers
- Identify strategies and tactics for increasing average revenue per customer and/or acquiring new customers
- Detailed calculations to ensure proposed marketing efforts will achieve agreed-to business objectives
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
May 27, 2020Experience start
-
May 30, 2020Project Scope Meeting
-
August 8, 2020Experience end
Timeline
-
May 27, 2020Experience start
-
May 30, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 8, 2020Experience end