Strategic Relationship Marketing - Virtual Internship

Main contact
George Brown College
Toronto, Ontario, Canada
Norm Williams
Professor
(2)
3
Timeline
  • May 19, 2020
    Experience start
  • June 23, 2020
    Milestone I
  • July 21, 2020
    Milestone II
  • August 25, 2020
    Milestone III
  • September 1, 2020
    Experience end
Experience
5/1 project matches
Dates set by experience
Preferred companies
Canada
Startup, Social Enterprise, Any, Non profit, Large enterprise, Small to medium enterprise, Sole proprietorship, Family-Owned, Incubator
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Learner goals and capabilities

Field Placement is an integral part of the George Brown College's Strategic Relationship Marketing Program. We would like student teams to spend 13 weeks with an employer, beginning in mid-late May, conducting various marketing tasks. Students are studying relationship marketing, so the ideal fit would include CRM/database/personalized marketing. The goal of the placement is to expose students to Marketing in the workplace and continue developing their skills.

Students are available for 20 hours per week of placement starting in May.

Due to COVID-19 restrictions, student placements will only occur virtually.

Learners

Learners
Post-graduate
Any level
34 learners
Project
300 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The top group(s), based on an internal competition, will share their results with the client. Deliverables are based on the needs of the employer.

No compensation is allowed for students.

Project timeline
  • May 19, 2020
    Experience start
  • June 23, 2020
    Milestone I
  • July 21, 2020
    Milestone II
  • August 25, 2020
    Milestone III
  • September 1, 2020
    Experience end

Project examples

In this placement, the whole class in teams will work on the given project(s), and the top group(s), based on an internal competition, will share their results with the client. Each team will be coached thoroughly and meet with the instructor several times throughout the semester.

Students can work on various projects including:

  • Database Marketing Strategy
  • Loyalty Marketing
  • Marketing Research
  • International Marketing Strategy Development
  • Omnichannel Marketing
  • Marketing Automation of Email
  • Social Media Marketing
  • Online content for Personalized Customer Journeys
  • Marketing Analytics and Measurement
  • And much more!

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox
  • Q4 - Checkbox