Social Media/Digital Evaluation Project
Timeline
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January 21, 2019Experience start
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February 3, 2019Project Scope Meeting
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March 17, 2019Midway Check In
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April 5, 2019Experience end
Timeline
-
January 21, 2019Experience start
-
February 3, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 17, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 5, 2019Experience end
Experience scope
Categories
Communications Marketing strategySkills
digital marketing social media management project planning, organization strategic recommendations market research, brand analysisAre you planning to launch a social media/digital product, service, or campaign, or seeking insight on a recently launched/completed campaign? In this project, students in Schulich's Masters of Marketing program will:
1. Analyze how your company used/plans to use social/digital techniques and tactics to support the launch
2. Assess your overall social/digital efforts to ensure they are aligned with your goals and priorities
3. Make concrete and actionable recommendations for future use
Learners
Student teams will complete 3 deliverables:
1. A 2-page project plan that describes the project and includes a week-by-week work plan for each team member.
2. A 1-page executive summary, plus a maximum 5-pages of appendices.
3. A 7-10 minute presentation that highlights key recommendations, and demonstrates the students' analysis and reflections. This report will be shared with industry partners, and can be presented in person or remotely if desired.
Project timeline
-
January 21, 2019Experience start
-
February 3, 2019Project Scope Meeting
-
March 17, 2019Midway Check In
-
April 5, 2019Experience end
Timeline
-
January 21, 2019Experience start
-
February 3, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 17, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 5, 2019Experience end
Project Examples
Requirements
Any area of the business using social media or digital tactics to support a program can benefit from this assignment; projects are not limited to one department. This assignment applies to both B2C and B2B companies.
Potential projects include, but are not limited to:
- Marketing: Recent promotions, brand launches, influencer relations, and paid and/or organic campaigns.
- Communications: Corporate communication initiatives such as broad social media communication plans that support a business unit, social press releases, blogger relations programs and issues management. Government or regulatory communications could also be eligible if they are using social tactics.
- Human Resources: Employee advocacy campaigns and HR recruitment via social media.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 21, 2019Experience start
-
February 3, 2019Project Scope Meeting
-
March 17, 2019Midway Check In
-
April 5, 2019Experience end
Timeline
-
January 21, 2019Experience start
-
February 3, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 17, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 5, 2019Experience end