The founder was very receptive during our first video meeting. She provided a clear and detailed explanation of what was needed for the project, which allowed me to gain a deeper understanding of her vision and the significance of the brand to her. This initial conversation also created an open and collaborative atmosphere, making it easier to align expectations and build rapport. Additionally, this project has been a valuable learning experience for me, particularly in marketing for an industry I was not previously familiar with. It has given me the opportunity to explore new strategies, understand different audience engagement techniques, and broaden my perspective on branding. Gaining insight into this unique market has not only expanded my knowledge but also enhanced my adaptability in approaching marketing projects outside my usual scope.