Marketing Project

Closed
Main contact
Deya Beltran
Administrator
(3)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Digital marketing Market expansion Community engagement Social media marketing
Skills
digital marketing typography graphic design marketing materials marketing email marketing branding social media search engine optimization auditing
Details
  • Establish a brand visual identity
  • Generate countrywide awareness of our organization
  • Help us to grow our congregation through digital marketing strategies
Deliverables

BRAND VISUAL IDENTITY:

Set up colour themes, typography, and branding guides

Create graphic design assets for our marketing materials (website and social media)

SEO OPTIMIZATION

SEO Auditing to figure out our baseline

Set up Search Analytics

Keyword research

Update website with Optimized Content

Link Building Strategy to get good quality backlinks

SOCIAL MEDIA STRATEGY

Optimize social media profiles

Hashtag research

Create content plan and build content calendar

GOOGLE ADS STRATEGY

Set up Campaign Goals

Set up keyword themes

Write Ads

EMAIL MARKETING STRATEGY

Survey community about what they would like to get from our email communication

Set up email marketing plan

CONTENT CREATION

Video

Photography

Mentorship

Students will work closely with the employer who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
Canada
2 - 10 employees
Non-profit, philanthropic & civil society
Representation
Community-Focused

Our vision is to create a welcoming, inclusive space where everyone can explore life’s big questions, deepen their understanding, and uncover their path to joy.

Through meditation, inspiring gatherings, and meaningful life ceremonies, we empower individuals to discover their authentic self and build a life filled with connection, purpose, and joy.

Guided by our core values of Connection, Community, and Growth, Universal Joy Centre is a place to belong, connect, and thrive.