With a well established client base from being in the linear lighting business for over 15 years, GLLS has adapted it's website structure as trends developed and were established in the industry.

These two websites are mostly based around key word searches for words like - neon, neon flex, linear lighting, flexible lights etc.

We want to restructure our websites to accommodate separate client bases - currently we have GLLS.com as our solutions website and LEDneonflex.com as the manufactures website. Our idea is to separate our portfolio and overall aesthetics to cater to different markets and project types:

GLLS.com - would be a Linear lighting solutions provider; pivoting away from the word NEON and focusing on just architectural and high end commercial projects.

LEDneonflex.com - would focus on neon flex lights used for signage, arts, amusements and other more whimsical projects.

We would benefit from website designers and graphic designers who can create a new chic aesthetic for our GLLS.com website.

Here is a breakdown of what we have in mind:

This project has a few steps we would like to create:

-Market analysis based on competitor research for target market (we can provide examples)

-Build and Brand our website and ensure cross-platform compatibility (mobile, tablets and computers) with a refined theme and interface for a high-end designer and architectural market.

-SEO/SEM optimization for the built site based on applicable key words and tags.

-Marketing push - social, lead generating, funnels etc. leading back to GLLS reps for follow ups and assistance.

We will not be creating a webstore for this, as these are custom made and require some communication between parties to ensure the sign is properly manufactured, but we will showcase each profile and sign type to display the options available for our clients.

We want our clients to see that we are a high-end solution and filter out the clients who are shopping based on lowest pricing available.

I believe the best solution for this would be 2 teams:

The 1st team for the research and building of the website and user interface.

An interface designer and website developer would be the ideal team – we would also benefit from a media specialist who could create renderings in Blender or other applications for additional content to use on the website (if available).

The 2ndteam to optimize the content, SEO/SEM triggers, literature, and a marketing push to bring this out to the market with the proper sales funnels.

This would require someone for SEO optimization and someone to review and tweak our documentation and write ups for this series.

I see this as 2 teams: total of 5 students @ 80 hours each for a total of 400 hours.

Does this seem like the best approach for a successful project and collaboration? Would you like to setup a time to discuss this over a phone call or a virtual conversation?

Please advise on how you would like to proceed!

As the program manager for GLLS, I have sat in multiple roles and know the company and product from the inside out.

The teams and students will be guided and coached with regular feedback and suggestions while ensuring the project is heading in the right direction.

We will work mainly through Microsoft teams, creating tasks and goals via Planner to ensure solid productivity and organization.