We are a Start-up in Edmonton Alberta and our company is supported by Alberta Innovates and Technology Alberta. We want to explore new ways of sharing our products and services through social media.

We would like to collaborate with students to create an video that explains our services. This video will be displayed on our website and shared by email.

This will involve several different steps for the students, including:

• Familiarizing themselves with the company and app, as well as our mission and goals.
• Collaborating together to produce an advertisement to promote our app.

Bonus steps in the process would also include:

• Combining visual and auditory elements to create a finalized video.
• Recommending ideas for future marketing videos.

1. Camera Operators/Producers (2 positions):

- Responsibilities include setting up and managing camera equipment, filming footage, and contributing to brainstorming sessions for the video. Previous experience with camera operation and filming on set is not required.

- Additional tasks may involve film editing, audio editing, set design, and graphic design.

2. Actors/Producers (4 positions):

- Actors will portray roles in the advertisement and contribute creative ideas to the acting process. Prior acting experience is preferred but not mandatory.

- Additionally, actors may assist in brainstorming, film editing, audio editing, set design, and graphic design.

3. Set Designer/Producer (1 position):

- Responsible for setting up and dismantling the set, as well as selecting appropriate set dressings. Previous experience in set design is not necessary.

- Tasks may also include brainstorming, film editing, audio editing, and graphic design.

4. Animator/Producer (1 position):

- Tasked with creating animations and graphics for the advertisement. Proficiency in animation and graphic design, is not a must but will be trained.

• - Participation in brainstorming sessions and assistance with film editing, audio editing, and set design may be necessary.

Bonus steps in the process would also include:

• Presenting the video and making edits based on feedback.
• Recommending ideas and editing tools for future awareness videos.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

• Understanding of the app and corporation, as well as our mission and goals
• Development of advertisement video

Bonus steps would include:

• Revising the video based on feedback
• Recommending ideas and tools for future videos

Final deliverables should include

• A finalized video.

By the end of the project, students should demonstrate:

• Understanding of our company’s target market, products and services
• Creation of a storyboard and animated scenes
• Selection of suitable background music

Bonus steps would include:

• Recommending ideas for future videos

Final deliverables should include

• Scenes demonstrating our services and products.

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

• Video production
• Set Design
• Audio Recording
• Sound Monitoring
• Animation
• Graphic Design
• Acting

We can provide students with:

• A walkthrough / tutorial of our app, as well as our mission and goals

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Our current brand guidelines
• Input on choices, problems or anything else the students might encounter.