Unlatched, a dual-profile dating app that emphasizes emotional intelligence (EQ), seeks to enhance its platform by integrating artificial intelligence (AI) in a manner that is both ethical and innovative. The goal of this project is to design a strategy that aligns with Unlatched's unique value proposition while improving user experience and maintaining technological feasibility.

Main Project Goals

1. Assess Business Needs – Analyze Unlatched’s product vision and growth strategy to identify high-impact opportunities for AI integration.
2. Design AI Adoption Strategies – Develop actionable recommendations that balance innovation with feasibility across customer engagement, marketing personalization, process automation, data analytics, and user safety.
3. Prototype & Demonstrate Use Cases – Create conceptual prototypes or mockups for AI features like Check Yourself, Read the Room, Decompress, and User Authentication to show how they would function in the app.
4. Evaluate Risks & Ethics – Provide an impact assessment on data privacy, inclusivity, and bias to ensure responsible AI adoption.
5. Deliver Final Roadmap – Present a phased AI integration plan that Unlatched can use to guide future product development and investor discussions.

Expected Deliverables:

• AI Adoption Strategy Report – business case, feature roadmap, and feasibility analysis.
• Prototype Concepts or Mockups – showing how AI-powered interactions appear in-app.
• Ethical Impact & Risk Assessment – addressing bias, privacy, and inclusivity.
• Presentation to Unlatched Founder– final recommendations with actionable next steps.

Student Value

This project allows students to:

• Apply classroom AI and business knowledge to a real-world digital product.
• Gain experience consulting for a startup, balancing innovation with constraints.
• Explore the intersection of human psychology, technology, and market strategy in a rapidly growing industry.