In today's digital landscape, brand awareness and user engagement are crucial for any company's success. Safe aims to enhance its online presence by optimizing its social media content strategy and improving search engine visibility. This project focuses on increasing Safe's brand awareness and user engagement through strategic improvements in SEO rankings and the development of a high-impact content calendar. Learners will apply their classroom knowledge to identify relevant search terms, create engaging social media posts, and analyze engagement metrics. The goal is to drive organic traffic and maximize reach, ensuring Safe's content resonates with its target audience. By refining the strategy based on performance analytics, the project will provide valuable insights into what works best for Safe's digital marketing efforts.

The project deliverables include a comprehensive SEO and keyword research report identifying the most relevant search terms for Safe. Additionally, learners will develop a content calendar optimized for social media reach and engagement. Engaging social media posts with SEO-friendly captions will be created, and a performance analytics report will be provided, offering insights into user engagement and SEO performance. A bonus deliverable includes tailoring the content posting strategy based on Safe's user data and activity trends.