Kontrack HRIS/HCM Development and Marketing Strategy

Open
Kontrack
Toronto, Ontario, Canada
Employer
4
Project
Academic experience
200 hours of work total
Learner
Canada
Advanced level

Project scope

Categories
Product management Digital marketing Product or service launch Social media marketing Information technology
Skills
marketing social media campaigns go-to-market strategy mobile application development usability testing human resources information system (hris) new product development auditing
Details

The main goal for the project is to support the development of the web and mobile application that supports employers, employees, and freelancers, as well as to develop a go-to-market strategy to launch the product. Additionally, the project aims to build a competitive landscape analysis, create a social media campaign strategy, generate a market expansion report, conduct user testing on the new product, and review and audit the privacy policy against industry standards and best practices.

Deliverables


- Development of the web and mobile application


- Championing marketing plans and developing a go-to-market strategy


- Competitive landscape analysis


- Social media campaign strategy


- Market expansion report


- User testing on the new product and analysis of the results


- Review and audit of the privacy policy

Mentorship


Kontrack can support and motivate student volunteers by providing clear goals, offering training and resources, recognizing their efforts, fostering a supportive community, and creating opportunities for personal and professional growth. Additionally, Kontrack can establish regular check-ins to track progress, celebrate achievements, and address any challenges or concerns.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Human resources & recruitment, Technology
Representation
Small Business Community-Focused

Kontrack reduces employee retention rate for employers by powering communication and build a significant opportunity for workers to flexibly manage their schedule while increasing their earnings.