Strategic Marketing Plan Aimed at SLF Consumers
Project scope
Categories
Market researchSkills
strategic marketing brand positioning target market sales researchWe want to understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.
The research will include:
- Target market research
- Collaboration opportunities
- Competitive landscape
- Strategic positioning of our brand
We hope to comprehensively understand how we can better serve our customers. We would like recommendations on improving our brand positioning, products and services to improve sales.
Students will work closely with the team who will be available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
SLF is a fashion label with the aim of connecting cultures for achievers by catering to everyone whose sense of style transcends beyond geographic location and socioeconomic class. Founded in Canada by two Nigerians, Folarin and Tomiwa aim to create a multicultural space through its streetwear, accessories, and sportswear pieces and by collaborating through every medium.