As a service based B2C company we have a primary focus on being efficient, responsive, and forward-thinking. Our customer is at the forefront of everything we do, especially when it comes to thinking about our website, mobile-site, and mobile application. We need to ensure these platforms are user-friendly, engaging, and informative. This is especially paramount when it comes to successful customer acquisition and attracting new and existing customers to sign up for our pick-up and delivery business.

With the help of a student group we would like to better understand the current mobile landscape in our industry and how our current mobile presence compares to our competitors. We need an audit of our existing mobile site and mobile application. This audit should expose existing customer pain points and highlight areas of opportunity to convert customers.

In order to be successful this evaluation should include:

• Category and industry analysis of how mobile and location-based marketing are being used in our industry
• Review and audit of our current mobile ecosystem including our mobile site and mobile application
• SWOT Analysis of our company
• Recommended target market and personas based on research, audit, and analysis
• Analysis of how our organization is currently meeting “micro-moments” on the customer journey – specifically related to our pick-up and delivery business

At the end of the project, our company will be looking for a holistic report including all completed analysis and research and three actionable ideas on how to strengthen our mobile marketing position to attract our target customer and increase conversion for our pick-up and delivery business.