The main goal for the project is to increase the number of clients for the low-cost counselling service provided by Counselling Support Centre Online without incurring high marketing costs. This will involve several different steps for the learners, including:

- Analyzing the current client base and their demographics.

- Researching and identifying potential target markets for the counselling service.

- Developing a sales and marketing strategy that focuses on low-cost or no-cost methods such as social media, community outreach, and partnerships.

- Creating a plan for client retention and referral programs to encourage existing clients to bring in new clients.

- Implementing the sales and marketing strategy and tracking the results.

By the end of the project, learners should complete the following tasks:

- Analysis of the current client base and identification of potential target markets.

- Development of a sales and marketing strategy with a focus on low-cost or no-cost methods.

- Creation of a client retention and referral program plan.

- Implementation of the sales and marketing strategy and tracking of results.

Final deliverables should include:

- A comprehensive report outlining the sales and marketing strategy and its implementation.

- Data tracking the results of the implemented strategy.

Weekly meetings, support for networking understanding and presentation of the brand and our impact. online, so can meet from anywhere