Our team aims to boost our global digital presence to attract high-value clients through improved SEO, Google Analytics setup, and a strategic social media schedule that drives targeted traffic across key international markets.

The main goal of this project is to expand our global digital footprint by implementing a strategic SEO and Google Analytics framework, supported by a tailored social media content plan. This work will help us attract elite clients and working professionals from key global regions such as the USA, Algeria, Ghana, Greece, Caribbean Islands, Malaysia, Mauritius, Brazil, Qatar, UAE, South Africa, and Nigeria.

We are looking to increase organic traffic, improve our search engine ranking, and drive engagement on our social media platforms to attract clients interested in:

·      Canadian startup visa immigration

·      Grade 12 academy placement in NB and Ontario for elite families' children

·      Support for working-class professionals in the USA and abroad seeking immigration due to economic uncertainty

·      Summer relocation and guided tours through Atlantic Canada and Niagara Region and Western Canada – Visit to Edmonton to attend an annual Business Fair

• The end goal of this project is to increase our earnings and market share.

How Tasks Learners Will Complete the task provided by our team.

Students will support our team by completing the following activities:

1.    Keyword and SEO Research:

a.     Identify region-specific keywords related to immigration, elite education, and relocation support.

b.    Analyze current SEO performance and identify opportunities to rank on the first page of Google.

2.    Google Analytics and SEO Setup:

a.     Complete the full setup of Google Analytics 4 and Google Search Console.

b.    Configure SEO tracking tools (such as RankMath or Yoast) on our website.

c.     Gathering and analyzing user behaviour data from Google Analytics and our social media insights.

3.    Social Media and Content Strategy:

a.     Create a 3-month content calendar tailored to global time zones and user behaviour.

b.    Design 15 pieces of engaging social media content using Canva or equivalent tools, aligning with keywords and target markets.

c.     Customizing the content calendar based on when our audience is most active by region.

d.    Suggesting tailored landing page copy and ad captions to align with each region's cultural nuances and platform behaviours.

4.    Performance Analysis and Reporting:

a.     Use analytics to track user activity and behaviour.

b.    Prepare a detailed report outlining findings, keyword recommendations, and implementation strategy.

• c.     Making strategic, data-driven recommendations to improve conversion and traffic.

Final deliverables should include

A comprehensive SEO & digital marketing report that includes:

·      Top keywords by region and theme

·      Summary of Google Analytics setup and metrics

·      Insights and recommendations for improvement

·      A 3-month social media content calendar targeting priority global regions

·      At least 10 high-quality social media designs and post captions

·      A presentation slide deck summarizing the project, key findings, and content strategy