Honam Naturals seeks to strengthen its social media presence to enhance brand awareness and drive sales. The project aims to develop a comprehensive content strategy that aligns with the brand's values and appeals to its target audience. The team will analyze current social media trends and competitors to identify effective content types and posting schedules. By leveraging classroom knowledge in digital marketing and content creation, learners will craft engaging and visually appealing content tailored for platforms like Instagram, Facebook, and Twitter. The project will also involve setting measurable goals for engagement and reach, ensuring that the strategy is data-driven and results-oriented. This initiative will provide learners with practical experience in social media marketing, content planning, and brand communication.

The project deliverables include a detailed social media content calendar for one month, featuring a variety of posts such as images, videos, and stories. Additionally, the team will provide a report outlining the strategy's rationale, expected outcomes, and key performance indicators (KPIs) for measuring success. A presentation summarizing the strategy and its potential impact on brand awareness and sales will also be delivered to Honam Naturals.