Health Promotion Campaign Plan - Hospice Palliative Care - Allaince


Project scope
Categories
Graphic design Videography Healthcare Market research Public healthSkills
palliative care communication information design health promotion hospice bereavement care brochuresOur organization wants to further our efforts to increase awareness about a particular health topic. We have just stoke an Alliance that will be taking on provincial strategic work and we are looking at getting a communication campaign and work plan that will help the initiative.
We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in regards to hospice care simply being end of life, when in essence grief and bereavement services are accessible to all even if patients do not access hospice palliative care.
In collaboration with key stakeholders (other provincial entities) our organization, students will design and carry out a campaign strategy around this health topic.
- Identify groups which this campaign will target.
- Identify ideal outcomes and KPIs.
- Include the latest and most accurate data and information.
- Design leaflets, posters, videos, and/or brochures and association did you know campaigns.
The final deliverables should take the form of:
- A final report with campaign samples
- A 30-minute presentation and campaign video
Students will connect directly with the ED for mentorship and supervision throughout the project. Meetings will be held once a week for an hour via Zoom/Gsuites
About the company
The BC Hospice Palliative Care Association is a open not-for-profit, membership organization, which has been representing individuals and organizations committed to promoting and delivering hospice
palliative care to British Columbians for over 34 years. Our members provide a broad range of hospice palliative care programs
and services to people in need across the province of BC and the Yukon who are dying, their loved ones who are grieving and caregivers. The services hospice societies deliver are accessible to all, regardless of the type of illness, age, sex, sexual orientation, race, culture and religious beliefs.