Marketing Strategy Plan

Closed
Main contact
Riipen
Vancouver, British Columbia, Canada
Administrator
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research
Skills
marketing strategies target market value propositions marketing
Details

We want students to help us build a marketing strategy plan to grow and engage our target market: {replace this text with description of target market}. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

  • How do students currently perceive our brand and marketing, based on publicly available information about our company?
  • What channels should we utilize for promotion, including ones we are not currently using?
  • What budget is appropriate for advertising, given our goals?
  • How could our messaging be updated to better explain our value proposition?
  • {Add additional points as needed. Delete this bullet before publishing.}
Deliverables
No deliverables exist for this project.
Mentorship

One hour per week.

About the company

Company
Vancouver, British Columbia, Canada
51 - 200 employees
Education

Riipen’s project-based learning platform leverages thousands of business and nonprofit partnerships to help higher education easily implement and scale projects that enhance learner employability.