Marketing Strategy Plan
Closed
Main contact

Vancouver, British Columbia, Canada
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level
Project scope
Categories
Market researchSkills
marketing strategies target market value propositions marketingWe want students to help us build a marketing strategy plan to grow and engage our target market: {replace this text with description of target market}. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- {Add additional points as needed. Delete this bullet before publishing.}
No deliverables exist for this project.
One hour per week.
About the company
Company
Riipen’s project-based learning platform leverages thousands of business and nonprofit partnerships to help higher education easily implement and scale projects that enhance learner employability.
Main contact

Vancouver, British Columbia, Canada