IBM SkillsBuild: Data Cleaning and Visualization

The objective of this project is to: Use AI to create an Agentic data analysis App or Program customized for Shoo-Foo Shopify store. The App or Program would: aggregates the same data point across various sources (i.e. Shopify, GA, Vital Apps and other apps used on the website), clean that data (sorting out bot traffc and other "noise"). Analyse the data and give insights on the customer journey (especially where the customers are dropping off) and how to improve retention and conversion Desired outcomes by the end of the project: Explain the importance of data in a digital world Differentiate between unstructured and structured data Identify the purpose of a database Differentiate between quantitative and qualitative data Describe the five V’s of big data Describe the four types of data analytics Explain the work involved in each step of the data analysis process Identify the purpose of a data visualization Recognize different charts to display data visualizations in the best way Recognize the global demand for data analysts and data scientists in the job market Recognize the future of the field of data analytics Identify industries in which data professionals work Identify the primary responsibilities of a data analyst and data scientist Identify the skills that data professionals need Identify the tools to know when starting out in the field Identify resources to learn more and stay up to date in the field of data science Recommended IBM SkillsBuild course(s): Overview of Data Tools and Languages Your Future in Data: The Job Landscape

IBM SkillsBuild: UX Redesign Proposal for a Website (P1)

The objective of this project is to: Evaluate the UX of a small e-commerce business website in a Shopify-environment and propose improvements. Desired outcomes by the end of the project: Explain the purpose, key aspects, value, and fundamental concepts that contribute to user experience (UX) design Differentiate between the focus of user interface (UI) design and UX design Explain the steps in the user-centered design (UCD) process Identify the skills and qualities of a great UX designer that help in designing inclusive and responsive user experiences Differentiate between adaptive and responsive designs Explain what a case study is in UX design and the steps to create it Review an example UX design case study to make conclusions about defining requirements Recommended IBM SkillsBuild course(s): UX Design Fundamentals: Intro to UX Design UX Design Fundamentals: Conducting UX Research UX Design Fundamentals: Building a Story-based Design

Website Traffic Enhancement Strategy for Shoo-Foo Eco Linens

Shoo-Foo Eco Linens, a company specializing in eco-friendly linen products, aims to significantly increase its website traffic and conversion rate within the next 90 days. The current challenge is to enhance the company's online visibility and attract more traffic volume to the website. This project will involve reviewing a recent comprehensive website audit, and developing & implementing strategies to drive more traffic, improve the user experience and ultimately improve significantly the KPIs performance of the site. The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include: 1- Review a recent comprehensive audit of the website and analyze current website traffic and user behavior to identify the major technical and content-related issues of the site. 2- Research and propose a SEO digital strategy to improve the various KPIs. The ultimate goal is to increase significantly the Website Traffic Volume. This digital strategy may include: Create email marketing flows to engage and retain more website visitors Create and promoting engaging content to attract and retain website visitors. Develop social media content to drive traffic to the website. Evaluate and suggest improvements for user experience and interface design. 3- Develop a comprehensive website KPI analysis system that will enable constant and effective analysis of the status of website KPIs.

AI-generated Digital Marketing Strategy - Phase II

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of re-positioning the brand as the go-to brand for natural fibers at home. We wish to work with a student who is familiar with using AI in the context of digital marketing & social media and wish to deepen and broaden their knowledge in this field. The objective of this project is to create and implement AI systems that will integrate with our sales & marketing channels and generate a comprehensive 6-months social media calendar plus efficient email marketing sequences. The social media calendar will effectively engage the target audience, promote the brand’s values and products, and drive traffic to the business's website. Phase II: The Phase II of this project will involve reviewing the comprehensive website audit made during Phase I, developing & implementing strategies to drive more traffic and improve the user experience and ultimately improve significantly the KPIs performance of the site. The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include: 1- reviewing the comprehensive website audit and identify the major technical and content-related issues of the site. 2- Developing and implementing a digital strategy to improve the various KPIs This digital strategy may include The creation and promotion of engaging content to attract and retain website visitors. Using social media platforms to drive traffic to the website. 3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.