MSP Marketing 101: Strategies to Stand Out in a Crowded IT Services Market

Create an SEO-optimized pillar blog post on Managed Service Provider (MSP) marketing strategies. This should be supported by an internal research document that outlines core concepts, trends, and insights to guide CyberBridge Marketing's future MSP content and sales conversations.

Website Security Assessment for CyberBridge Marketing

CyberBridge Marketing, a company specializing in marketing services for cybersecurity firms, seeks to enhance its credibility by ensuring its own security practices are robust. This project will focus on identifying and mitigating key security risks across CyberBridge Marketing’s website, data handling practices, and communication channels .

CyberBridge Marketing Brand Identity Guide

CyberBridge Marketing seeks to establish a cohesive and professional brand identity that accurately reflects its values and mission. The goal of this project is to create a comprehensive brand identity guide that defines both the visual and verbal elements of the brand. This guide will serve as an internal reference for employees and as a template for future client projects. The project involves analyzing the current brand elements, researching industry best practices, and developing a consistent brand narrative. The team will focus on creating guidelines for logo usage, color schemes, typography, imagery, and tone of voice. By completing this project, learners will apply their classroom knowledge of marketing, design, and communication to a real-world scenario, enhancing their skills in brand development and strategic thinking.

AI for Marketing: Evaluating Tools to Support CyberBridge and Its Clients

The goal of this project is to identify and evaluate AI marketing tools that can enhance CyberBridge Marketing’s internal operations and client services. Students will research and recommend practical, cost-effective tools that align with our positioning and the needs of MSP clients.