Business Growth Curriculum Expansion for LaunchPath Inc.

Main Objective and Goals: LaunchPath has already developed the foundational curriculum for its two business growth programs. This project now focuses on expanding, refining, and enhancing the content to create a more robust and interactive educational experience. Students will build upon existing materials to develop: Additional case studies tailored to diverse industries and Canadian business environments Expanded market research assignments with current data sources Advanced growth strategy exercises rooted in real-world application Interactive components and activities to increase learner engagement Suggested improvements to the course delivery format and structure The ultimate goal is to evolve the current curriculum into a more dynamic, comprehensive program that continues to support LaunchPath’s mission of helping businesses start, grow, and scale successfully in Canada.

Boosting Traffic & User Engagement for AloWish: Data-Driven Digital Marketing Strategy

AloWish is an intelligent travel platform that combines accessibility data, AI-driven recommendations, and a proprietary algorithm to create safe and inclusive travel experiences for individuals with health conditions or disabilities. The platform offers SaaS services, affiliate marketing, and curated travel packages through a growing network of partners in Canada, Europe, and India. This project aims to increase AloWish’s platform traffic and user engagement by leveraging digital marketing strategies, analytics, and performance optimization techniques.

Strategic Market Research and Community-Based Expansion

Categories: Indigenous Community Health Strategy Healthcare Technology Strategy B2B & Community Lead Generation Digital Market Expansion Market Research Skills: Competitive analysis and research Indigenous health systems & community partnership mapping Healthcare market expansion strategy B2B & stakeholder lead generation Business strategy and impact development Community-driven service design Project planning and risk analysis Cross-cultural communication and engagement Details: The objective of this project is to conduct a comprehensive competitive analysis of the Canadian telehealth market, identify opportunities for market expansion and begin generating leads for potential partnerships. A key focus will be on exploring how Telerehab AI can be introduced into First Nations communities, where access to timely rehabilitation services is often limited. This platform has the potential to fill a critical healthcare gap by offering culturally sensitive, remote rehabilitation solutions that improve accessibility and health outcomes. Students will also develop a business roadmap to guide Telerehab AI’s growth strategy, with a focus on community-driven deployment and partnerships that align with the platform’s social impact goals.

Blue Almond – Smart Shelf Interaction Analytics App Development

Blue Almond is developing a smart retail shelf system that enables brands and agencies to track how customers interact with products in-store. Using embedded sensors and a microcontroller, the smart shelf collects data such as proximity, pickup duration, and engagement per product. This project will focus on developing the software side of the system, a responsive web or mobile application that receives sensor data and provides real-time analytics to brand users. The platform will help marketers understand customer behaviour at the shelf level and select emotional engagement features like ASMR. We are seeking a student team to help us design, develop, and test a functional MVP of the application. Project Objective & Goal The main objective of this project is to develop a functional MVP for the Blue Almond smart retail shelf software platform, a responsive web or mobile application that connects to sensor-enabled retail shelves and delivers real-time interaction analytics to brand and agency users. This project aims to: Enable real-time data visualization of customer interactions (e.g., how long a product is held, how many times it's picked up) Allow brands to customize the customer experience by selecting ASMR soundscapes played when products are interacted with Provide actionable marketing insights through an intuitive dashboard tailored to the retail and advertising industry Ultimately, the goal is to empower marketers with physical-world engagement data, bringing digital-level analytics to in-store product placement while helping Blue Almond reach the next stage of product development and commercial readiness.