Email Marketing for Benessere North

The main goal for the project is to create an effective email marketing strategy to generate more sales from the leads for Benessere North, a non-profit that helps women transform their health and well-being by transitioning their nutrition to whole plant foods. This will involve creating regular emails to be sent to the company's email list.

Empowering Women's Health: Social Media Campaign Development

Benessere North, a Canadian nonprofit organisation, is committed to combating chronic diseases in women globally, with plant-based nutrition. The organisation seeks to enhance its outreach and engagement through a targeted social media campaign. This project involves developing a series of engaging social media reels/shorts and posts aimed at attracting new leads to join the Women's Health Hub Community membership. Students will have the opportunity to apply their digital marketing, social media management, and branding skills. They will conduct research on current best practices in social media engagement, develop and refine scripts for video content, and edit videos to align with Benessere North's mission. The final step will involve scheduling the content for release using VistaSocial, ensuring a strategic and impactful online presence.

Marketing Recommendations for Benessere North (Nonprofit)

The main goal for the project is to provide marketing recommendations for Benessere North, a non-profit organization that helps women with chronic diseases to optimize their nutrition and lifestyle with the aim of suspending progression of and, where possible, reversing the chronic diseases and optimising the women's well-being.

Email Marketing Project to Help Women Switch to Plant-Based eating for Best Health

The main goal for the project for this not-for-profit organisation is to build automated email marketing - using high-value emails that then lead the women with high blood pressure and weight issues (and other chronic diseases) to the paid Women's Health Hub Community membership. This will involve editing an already-existing free educational email course (which currently has no pitch but is just a helpful course), creating or suggesting the creation of other free offerings, and possibly also editing a digital 5-module course to help women get started eating this way. The students will be required to add/edit a "non-salesy", highly ethical pitch that will lead those appropriate for it to purchase the membership for on-going expert guidance and support in a community of women worldwide.