Social Media Marketing Campaign
Project scope
Categories
Communications Digital marketing Marketing strategy Social media marketingSkills
social media campaigns social media content social media management social media marketingProject Overview
My Fertility Labs (MFL) is revolutionizing fertility care by providing holistic, natural, and affordable alternatives to IVF. We use social media to connect with potential patients, educate on fertility health, and build a trusted brand in the industry.
We are looking for students to develop and execute a social media marketing strategy focused on Instagram Reels growth and expanding our Facebook presence.
This project will involve:
✅ Crafting engaging, educational, and promotional content tailored to our audience.
✅ Implementing strategies to increase engagement, reach, and follower growth.
✅ Leveraging Instagram Reels and Facebook posts to maximize visibility.
✅ Tracking and analyzing social media performance metrics.
Project Goals
By the end of the project, students should be able to:
✔️ Understand MFL’s mission, services, and target audience.
✔️ Identify the most effective content types and strategies for Instagram and Facebook.
✔️ Develop a social media content calendar for sustained growth.
✔️ Track and analyze key engagement metrics to measure campaign success.
- ✔️ (Bonus) Recommend social media management tools to streamline scheduling and analytics.
Final Deliverables
By the end of the project, students should:
✅ Understand My Fertility Labs’ brand, mission, and target audience.
✅ Identify the best social media strategies, focusing on Instagram Reels and Facebook growth.
✅ Develop engaging content ideas, including educational posts, testimonials, and interactive videos.
✅ Track key performance metrics like engagement, follower growth, and video views.
✅ Create a structured social media content calendar with planned posts and captions.
Bonus (Optional)
💡 Recommend social media management tools (e.g., Buffer, Later, Hootsuite).
💡 Suggest automation techniques for scheduling and engagement.
Final Outputs
📊 Report – Research findings, strategy, and content recommendations.
📆 Content Calendar – At least one month of planned posts.
- 🎤 Presentation – 10-minute summary of the strategy and key insights.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
My Fertility Labs (MFL) is a pioneering platform offering an all-in-one solution for accessible and personalized fertility care. MFL addresses gaps in traditional fertility clinics and existing fertility apps by providing comprehensive testing, telehealth consultations, and tailored treatment plans using the principles of Functional Medicine, which focuses on treating the root cause of fertility concerns. This approach empowers users to make informed decisions on their path to parenthood. MFL’s services include hormone tests, AI-driven fertile window predictions, and ongoing support from specialized clinicians and fertility coaches, making it a holistic and patient-centric platform designed to optimize fertility outcomes.
Portals
