UX & Bug Testing for My Fertility Labs Application

Project Overview My Fertility Labs (MFL) is revolutionizing fertility care by providing holistic, natural, and affordable alternatives to IVF . Our software platform integrates cycle tracking, lab testing, telehealth consultations, and AI-driven analysis to empower patients and clinicians with personalized fertility care. We are seeking students to test our application , ensuring a seamless user experience (UX) across multiple user profiles: Patient View – Users track their cycles, input health data, and consult with fertility specialists. Fertility Coach View – Coaches support patients, provide recommendations, and review fertility charts. Nutritionist View – Experts guide users on nutrition and lifestyle factors that impact fertility. Clinician View – Doctors analyze patient data, review lab results, and prescribe treatments. A positive user experience is critical for patient adoption, and your role in testing our application will directly impact how easily people engage with our fertility care platform.

Social Media Marketing Campaign

Project Overview My Fertility Labs (MFL) is revolutionizing fertility care by providing holistic, natural, and affordable alternatives to IVF . We use social media to connect with potential patients, educate on fertility health, and build a trusted brand in the industry. We are looking for students to develop and execute a social media marketing strategy focused on Instagram Reels growth and expanding our Facebook presence . This project will involve: ✅ Crafting engaging, educational, and promotional content tailored to our audience. ✅ Implementing strategies to increase engagement, reach, and follower growth . ✅ Leveraging Instagram Reels and Facebook posts to maximize visibility. ✅ Tracking and analyzing social media performance metrics. Project Goals By the end of the project, students should be able to: ✔️ Understand MFL’s mission, services, and target audience . ✔️ Identify the most effective content types and strategies for Instagram and Facebook. ✔️ Develop a social media content calendar for sustained growth. ✔️ Track and analyze key engagement metrics to measure campaign success. ✔️ (Bonus) Recommend social media management tools to streamline scheduling and analytics.

Comprehensive Business Plan for My Fertility Labs: Market Expansion and Service Development

Project Overview My Fertility Labs (MFL) seeks a highly motivated business student to review and develop an updated business plan aimed at expanding MFL’s market reach and enhancing its service offerings in the fertility care industry. This plan will support MFL’s objectives to attract new customer segments, optimize product and service delivery, and position the company for future growth and funding opportunities. Project Objectives Market Analysis and Expansion : Identify new market opportunities and recommend growth strategies within Canada and potential international markets. Competitive Analysis : Evaluate competitors in the fertility care and telehealth sectors to pinpoint MFL’s unique differentiators and areas for competitive advantage. Marketing Strategy : Develop a comprehensive marketing plan, including tailored social media and communication strategies to engage MFL’s target audience. Operations and Development : Outline operational and developmental needs to support MFL’s expanding customer base, with a focus on technology and customer experience. Financial Planning : Provide a financial overview, including revenue projections, funding requirements, and exit strategies to inform future investment and partnership decisions.