SEO and Social Media Strategy for Campbell Land
Project scope
Categories
Market research Sales strategy Marketing strategy MediaSkills
digital marketing tiktok social media strategy social media content keyword research search engine optimization social media marketingWe would like students to assist us to increase our brand visibility and increase traffic to our website. We would like to elevate our online presence and attract students searching for internships or a personal growth gap year. If you go to our website at http://www.campbelllandvending.com and navigate to the "International Guests" section, that's where we would like students to focus their efforts.
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as facebook, instagram, tik tok, pintrest and Later content calendar.
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Being the top-ranked "international experience" northern Alberta
- This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
I will be excited to connect with students individually or as a group. We can facetime, email or chat over messenger.
About the company
Campbell Land is a 5,000 acre farm in northern Alberta near Grimshaw. We have been hosting international students for about 9 years. Some are in a five year agriculture program from France and others come to experience life on a farm for their own personal growth.