Digital Content Creation for Michelle of the Campbell Land Experience

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We would like students to help create "Michelle" as the brand of Campbell Land Experience. Eat, Pray, Farm....We can grow the garden, tend the garden, harvest the garden and create beautiful affordable meals that express love and sustainability. We can learn to raise animals, pick berries and make jam. Learn to can fruit or soup or make a pumpkin pie from scratch. Develop an unstoppable sense of self. Learn about meditation and self development. Make your own kombaucha. Work hard, play hard. Be tired and self satisfied at the end of a passionate day of creating! To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Press Release Creation for Campbell Land

We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us. Students should be prepared to: Help us refine our story to something compelling and news-worthy Write up press releases around multiple news-worthy stories Identify media outlets that are most beneficial to us/most likely to pick the story up. Send press releases and establish positive rapport with media contacts Secure media exposure for our organization.

Strategic Prospecting Plan for the Campbell Land Experience

We have started with an organization called agriventure, we collaborate with a few universities in France and with an online account called workaway. We would like to target agriculture schools across Canada, USA, Australia, UK, Denmark and Japan for potential agriculture interns. To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

SEO and Social Media Strategy for Campbell Land

We would like students to assist us to increase our brand visibility and increase traffic to our website. We would like to elevate our online presence and attract students searching for internships or a personal growth gap year. If you go to our website at http://www.campbelllandvending.com and navigate to the "International Guests" section, that's where we would like students to focus their efforts. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as facebook, instagram, tik tok, pintrest and Later content calendar. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Being the top-ranked "international experience" northern Alberta This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.