Project Overview

My Fertility Labs (MFL) seeks a highly motivated business student to review and develop an updated business plan aimed at expanding MFL’s market reach and enhancing its service offerings in the fertility care industry. This plan will support MFL’s objectives to attract new customer segments, optimize product and service delivery, and position the company for future growth and funding opportunities.

Project Objectives

• Market Analysis and Expansion: Identify new market opportunities and recommend growth strategies within Canada and potential international markets.
• Competitive Analysis: Evaluate competitors in the fertility care and telehealth sectors to pinpoint MFL’s unique differentiators and areas for competitive advantage.
• Marketing Strategy: Develop a comprehensive marketing plan, including tailored social media and communication strategies to engage MFL’s target audience.
• Operations and Development: Outline operational and developmental needs to support MFL’s expanding customer base, with a focus on technology and customer experience.
• Financial Planning: Provide a financial overview, including revenue projections, funding requirements, and exit strategies to inform future investment and partnership decisions.

For this project, students are expected to complete the following tasks and deliverables to achieve the project goals:

Project Outcomes and Deliverables

1. Market Analysis Report

• Detailed report on potential market opportunities within Canada and internationally, identifying new customer segments and growth potential in the fertility care and telehealth industries.

1. Competitive Analysis Document

• Comprehensive analysis of competitors in fertility care and telehealth, highlighting MFL’s differentiators and areas for competitive advantage.

1. Marketing Plan

• A strategic marketing plan that includes social media, campaign strategies, and communication tactics tailored to MFL’s target audience. This should outline recommended channels, messaging, and content ideas to increase brand awareness and customer acquisition.

1. Operations and Development Plan

• A roadmap for operational requirements and technology development to support MFL’s growing customer base, focusing on customer experience, process improvements, and technology needs.

1. Financial Plan

• Financial projections and overview, including revenue forecasts, funding requirements, and potential exit strategies to support future investment and partnership goals.

1. 10-15 Page Comprehensive Business Plan

• A final business plan document that integrates all the components listed above, providing MFL with a clear and actionable blueprint for growth, funding, and market expansion.

1. Final Presentation

• A presentation summarizing the business plan’s key findings and recommendations, delivered to MFL stakeholders, with a focus on actionable insights and growth strategies.
• These deliverables will provide MFL with a robust business plan and actionable strategies to support its expansion and long-term growth.