171 Electric Bike Company Inc. is launching a new rental program for their electric bikes in the Muskoka, Ontario area. The company seeks to maximize the effectiveness of a $500 budget allocated for Facebook advertising. The goal is to create a targeted advertising campaign that reaches potential customers in the Muskoka region, driving awareness and interest in the rental program. The project involves researching and identifying the most effective strategies for Facebook ads, including audience targeting, ad design, and scheduling. Additionally, the project will involve creating engaging social media posts to complement the advertising campaign, ensuring consistent messaging and branding. The challenge is to achieve the best possible return on investment within the specified budget and timeframe.

The project deliverables include a comprehensive Facebook advertising strategy tailored to the Muskoka region, detailing audience targeting, ad formats, and scheduling. Additionally, the team will produce a series of engaging social media posts designed to promote the electric bike rental program. A final report will summarize the campaign strategy, expected outcomes, and recommendations for future advertising efforts.