Muskoka E-Bike Instagram Marketing Campaign

171 Electric Bike Company Inc. is looking to increase awareness and engagement for their e-bike rental program in the Muskoka, Ontario region. The goal is to create a targeted Instagram marketing campaign that effectively utilizes a budget of $500.00. The campaign should highlight the convenience, environmental benefits, and enjoyment of renting e-bikes in this picturesque area. Learners will need to research the target demographic, design visually appealing content, and develop a strategic posting schedule. The project aims to apply digital marketing principles learned in class, focusing on social media engagement and budget management. The campaign should be designed to attract both locals and tourists, encouraging them to explore Muskoka on an e-bike.

Optimizing Facebook Advertising for Electric Bike Rentals

171 Electric Bike Company Inc. is launching a new rental program for their electric bikes in the Muskoka, Ontario area. The company seeks to maximize the effectiveness of a $500 budget allocated for Facebook advertising. The goal is to create a targeted advertising campaign that reaches potential customers in the Muskoka region, driving awareness and interest in the rental program. The project involves researching and identifying the most effective strategies for Facebook ads, including audience targeting, ad design, and scheduling. Additionally, the project will involve creating engaging social media posts to complement the advertising campaign, ensuring consistent messaging and branding. The challenge is to achieve the best possible return on investment within the specified budget and timeframe.

Analyzing the Economic Impact of Tariffs on Electric Bikes in Ontario

The 171 Electric Bike Company Inc. seeks to understand the economic implications of the recent tariffs imposed by the Trump administration on electric bikes imported into Ontario, Canada. This project aims to analyze how these tariffs affect the pricing, sales, and overall market dynamics of electric bikes in the region. Learners will apply their knowledge of international trade, economics, and market analysis to assess the short-term and long-term impacts of these tariffs. The project will involve researching historical data, current market trends, and potential consumer behavior changes due to increased costs. By understanding these factors, the company hopes to develop strategies to mitigate negative impacts and explore opportunities for growth in a changing economic landscape. This project aims to conduct a desktop study analyzing the impact of Trump’s new tariffs on imported electric bikes (e-bikes) and how Ontario's e-bike industry can benefit from this situation. The objective is to identify opportunities for local manufacturers, optimize supply chains, and develop marketing strategies to promote domestically produced e-bikes. This study will be completed within one month. Objectives Assess Tariff Impacts: Examine how the new tariffs affect pricing, demand, and supply of e-bikes in Ontario. Identify Local Manufacturing Opportunities: Research potential for local production to mitigate tariff impacts. Develop Marketing Strategies: Create strategies to promote the benefits of purchasing locally made e-bikes. Evaluate Supply Chain Adjustments: Analyze existing supply chains and identify areas for improvement.

Website Page Creation 171 Electric Bike Company

Our company has been serving thousands of customers for 9 years. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website