Social Media Marketing Expansion for EduTutor

EduTutor, a leading tutoring company, aims to expand its reach and increase its market presence in North America through enhanced social media marketing strategies. The project focuses on identifying and targeting new markets within the region by leveraging popular social media platforms. The goal is to create engaging and effective marketing campaigns that resonate with potential clients and highlight EduTutor's unique offerings. Learners will analyze current market trends, identify key demographics, and develop tailored content strategies to boost brand awareness and customer engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, social media analytics, and content creation in a real-world setting. The project will involve researching competitor strategies, identifying potential partnerships, and proposing innovative campaign ideas to capture new audiences.

Teacher Needs Analysis and Marketing Plan Development

EduTutor aims to better understand the needs of teachers to enhance its services and support. The project involves researching both quantitative and qualitative data to identify the key challenges and requirements of teachers. The goal is to draw meaningful conclusions from this data to inform a targeted marketing plan. This plan will outline strategies to effectively communicate EduTutor's solutions to teachers, ensuring that their needs are met. The project will allow learners to apply their knowledge of data analysis, research methodologies, and marketing principles in a real-world context. Tasks include data collection, analysis, and the development of a comprehensive marketing strategy. Key tasks: - Collect and analyze quantitative data (e.g., surveys, statistics). - Conduct qualitative research (e.g., interviews, focus groups). - Synthesize findings to identify key teacher needs. - Develop a marketing plan based on the research findings.

AI Powered Educational Platform

The goal of the project is to create a MVP for an AI powered educational platform that creates questions, projects and assignments for students and teachers. There will be other features to the platform and during our meetings, the team of students will provide input and advice on which features should be added to the MVP.

March: AI-Enhanced Quiz and Test Creation Platform

EduTutor aims to enhance its educational platform by integrating AI capabilities to streamline the creation of tests and quizzes for students and teachers. The current platform allows users to manually create assessments, but the integration of AI will automate and personalize this process, making it more efficient and tailored to individual learning needs. The project will focus on developing an AI module that can analyze educational content and generate relevant questions and quizzes. This will not only save time for educators but also provide students with customized practice tests that adapt to their learning pace and style. The goal is to leverage AI to improve the educational experience by making it more interactive and adaptive. - Analyze the current platform's capabilities and identify integration points for AI. - Develop an AI algorithm that can generate questions based on educational content. - Ensure the AI-generated quizzes are aligned with curriculum standards. - Test the AI module for accuracy and adaptability in generating quizzes.