Competitive Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

HR SharePoint Build Out

Students will build out a skeleton of Inform Your Community's HR Portal on SharePoint. We have most of the content and a rough idea of the design. We are currently an all volunteer organization and are poised to start hiring. As we grow we want to make sure we have everything HR related all set up and ready!

Human Resources Deliverables

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Specifically, we are looking to create (1) our first Employee Manual as well as (2) ADA compliant job descriptions for our positions and (3) a best practice procedure document for creating future job descriptions. Check out what we do at https://www.informyourcommunity.org. If you like the sound of our culture and our mission and are ready to tackle this challenge with us, then we'd love to hear from you.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Buffer, Facebook, Instagram, Twitter, LinkedIn We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: maximization of our 10,000 per month Google Ad Grant social media content calendar with projected content/ ideas for one month pre-scheduled posts strategies for realizing our follower engagement to capitalize on our current and prospective partner organizations with larger social media networks This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.