- Location
- Vancouver, British Columbia, Canada
- Bio
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Born in the Northern City of Monterrey, in Mexico, he has an extensive background as professor and academic administrator (Dean, School of Business 2001-2008), at Tecnologico de Monterrey´s (ITESM) and partner institutions in the Canada, USA, Europe and Latin America. Since July 2019, full time faculty member at University Canada West.
Educated in Mexico and the USA, he has a PhD in Business Administration from The University of Memphis, an MBA from State University of New York at Buffalo, and a Bachelor of Science in Marketing from Tecnologico de Monterrey. Prof Trevino has lectured in several Latin-American countries, France, the USA and Canada. At UCW, he is actively involved in program and curriculum design, academic research, and other committee-based activities. Salvador has its current residence in the city of North Vancouver, Canada where he lives with his wife, Rosi Lara, and their three children Pablo, Lucia, and Rebeca. - Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Market expansion Sales strategy Marketing strategy
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Recent experiences
INSIGHTS-BASED STRATEGIC ANALYSIS AND MARKETING PLAN MRKT 621
MRKT 621
This experience invites industry professionals to collaborate with small teams of marketing students eager to apply their classroom knowledge to real-world challenges. Learners possess skills in sales and marketing, business strategy, communication, and research, enabling them to tackle marketing opportunities or challenges your organization faces. By leveraging marketing research, strategy, and digital promotional tools, students will develop actionable insights and strategic plans tailored to your business needs.
MRKT 623 DIGITAL MARKETING STRATEGY UCW
MRKT 623
This semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
INSIGHTS-BASED MARKETING STRATEGY PLAN
MRKT 621
This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation. Learner skills Sales & marketing, Business strategy, Marketing strategy, Communication, Research Deliverables Students will submit a 10 page report including their research, analysis, insights, and recommendations. Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
MARKET INSIGHT-BASED MARKETING PLAN
MRKT 621 SECTIONS 5 and 20
This term students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.