Interactive Content Creation for Engagement

Main Objective:  To leverage chatbot marketing to create an engaging and interactive presence on Instagram. This will ultimately increase our follower count and drive sign-ups for our waitlist on our landing page. Project Description : Create and execute 3 chatbot marketing campaigns containing innovative interactive content, such as Instagram polls, quizzes, and direct message triggers, leveraging chatbot technology to captivate potential users and encourage engagement on social media and sign-ups to our waitlist on our landing page. The Problem To Be Solved: We currently face challenges in growing our social media following and converting that engagement into sign-ups for our waitlist to test our MVP. Students will be tasked with solving this problem by designing and implementing chatbot-driven content strategies that effectively capture and retain user interest. Expected Outcomes: By the end of the project, students are expected to achieve measurable increases in Instagram followers and increase our email waitlist through their innovative use of chatbot marketing.

Administrative & Research Support + Social Media & Market Strategizing

Write with Preeti aims to strengthen its digital presence and streamline administrative processes to better support its educational initiatives and facilitation services. The project involves enhancing the company's website and LinkedIn profile to effectively showcase its work and attract potential clients. Additionally, the project includes organizing and formatting teaching files and survey data to improve administrative efficiency. The team will also develop a social media strategy and create engaging posts to increase brand visibility. A comprehensive market review will be conducted to identify potential corporate clients and analyze competitors, providing strategic insights for client acquisition. Finally, the project will involve transitioning the company's newsletter platform from MailChimp to Substack to optimize communication with subscribers and researching potential clients and models for online classes.