UBC Sauder School of Business
UBC Sauder School of Business
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Grant Connell
Grant Connell
Learner
(1)
31
Location
Burlington, Ontario, Canada
Bio

Hi, I’m Grant! I’m a Business Administration – Marketing Co-op student with a passion for creating impactful marketing strategies. I enjoy diving into market research, helping a company expand or enter a new market, and developing a social media campaign. In short, I find innovative ways to engage consumers and deliver results!

Most recently, I did a Level Up project with Cooco Corp., where I designed a market entry strategy for their AI-powered food networking platform, combining competitive analysis with creative referral and retention programs. I’ve also been involved in event marketing, leading a Christmas Trivia Night fundraiser that filled the venue and raised 4X our team’s goal for the CityKidz charity, through careful planning and promotion.

I am interested in how stories and psychology shape the way people make choices, so I earned certificates in Narrative Economics and Intro to Psychology. I bring what I learned into my marketing to create strategies that connect with people.

Resume
Grant Connell - Resume.pdf
Portals
Categories
Market expansion Marketing strategy Market research Project management Social media marketing

Skills

Business development 2 Business objectives 2 Competitive analysis 2 Go-to-market strategy 2 Market analysis 2 Marketing 2 Marketing strategies 2 Market trend 2 Strategic planning 2 Strategic thinking 2

Latest feedback

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Allison Le
CEO
April 1, 2025
Individual endorsement
Business objectives Marketing strategies Competitive analysis Market trend Market analysis Strategic thinking Strategic planning Marketing Go-to-market strategy Business development
I am thrilled to endorse Grant, who shone as our Marcom Intern at COOCO through the program. Grant's hard work and enthusiasm were exceptional—he tackled marketing initiatives with relentless effort and a contagious passion that uplifted our team. His dedication to crafting impactful campaigns and his ability to inspire others significantly boosted our brand’s presence. Grant is a dynamic, committed professional, and I wholeheartedly recommend him for any role where energy and excellence are key!
Learner feedback
Business objectives Marketing strategies Competitive analysis Market trend Market analysis Strategic thinking Strategic planning Marketing Go-to-market strategy Business development
Grant, your hard work and enthusiasm as our Marcom Intern at COOCO have been incredible! You dove into every marketing task with gusto, putting in the effort to craft standout campaigns while keeping the team energized. Your dedication and infectious positivity pushed our projects to new heights. It’s been a blast working with you—thanks for bringing so much to the table!
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
COOCO Corporation
COOCO Product Launch Strategy Development
COOCO Corporation

Achievements

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Level UP exit survey completion- February 2025 cohort
Issued by Level UP: February 2025
Awarded for sharing your feedback — your insights help us improve Level UP, and this badge recognizes your valuable contribution.
Apr 1, 2025
Level UP community builder - February 2025 cohort
Issued by Level UP: February 2025
Awarded for providing feedback at the end of a Level UP project.
Apr 1, 2025
Level UP Community Builder
Issued by Level UP: February 2025
Awarded for providing feedback at the end of a Level UP project.
Apr 1, 2025

Recent projects

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COOCO Corporation
COOCO Corporation
Hamilton, Ontario, Canada

COOCO Product Launch Strategy Development

COOCO Corporation is preparing to launch a new product and seeks a comprehensive business development strategy to ensure a successful market entry. The project aims to leverage the learners' understanding of market analysis, competitive positioning, and strategic planning. The team will analyze current market trends, identify target customer segments, and develop a go-to-market strategy that aligns with COOCO's brand values and business objectives. The project will involve researching competitors, understanding consumer needs, and proposing innovative marketing tactics. Learners will apply their classroom knowledge of business development and marketing principles to create a cohesive and actionable plan. This project provides an opportunity to work on real-world business challenges, enhancing their strategic thinking and problem-solving skills.

Matches 5
Category Market research + 4
Closed