Predictive Analytics for Personalized Yoga Therapy

To develop a mobile-first yoga therapy app that integrates biometric and behavioral health data to generate personalized wellness plans using predictive analytics. The project aims to support both personal and population-level health improvements by leveraging wearable data, AI-driven personalization, and therapist-guided care. This capstone will demonstrate the application of data aggregation, mining, visualization, and predictive modeling to optimize chronic condition management, stress reduction, and overall wellness through digital yoga therapy.

AI Marketing Toolkit Development for Multi-Channel Campaign Automation

Objective: Design and build a reusable, AI-powered marketing toolkit to support scalable digital campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube). This project will focus on integrating OpenAI API for content generation, n8n for workflow automation, and Baserow as the central campaign database. The goal is to enable faster, more intelligent campaign development—from content ideation to deployment—while reducing manual work and improving testing speed. Project Scope Includes: This toolkit will be used across a variety of campaigns and marketing goals, so it should be flexible, modular, and easy to adapt for different audience segments and content styles. Tasks: ✅ 1. Research Consolidation & Workflow Planning Review existing research assets including prior campaigns, personas, keyword research, email funnels, and ad creative Identify key repetitive tasks in campaign setup and content generation that can be automated Map out a blueprint of where automation, AI content, and centralized data can improve efficiency ⚙️ 2. Tool & Platform Integration n8n : Build automation workflows to: Trigger content creation tasks Manage campaign asset approvals Push copy, targeting data, or campaign briefs into spreadsheets, CRMs, or ad tools Baserow : Design a flexible campaign database to track: Campaign names, types, objectives Targeting parameters (location, demographics, behaviors) Creative versions, ad copy, hooks, and call-to-actions OpenAI API : Create a set of prompt templates for: Google and Meta ad headline variations Primary text, descriptions, and creative briefs Email sequences, landing page hooks, and keyword clustering 🎯 3. Campaign System Development Develop modular campaign kits that include: Prompt templates linked to specific campaign goals Automation workflows for briefing, content review, and deployment Templates for audience segmentation and creative testing Design variations for ad placements on: Meta Ads (Facebook/Instagram) Google Ads (Search, Display, YouTube) 📈 4. Testing & Optimization Simulate outputs from OpenAI to compare tone, structure, and engagement style A/B test content variants in sandbox environments Document recommended workflows and system improvements

Yoga Therapy Application Development with Wearable Integration

Objective: Build the core backend and functional infrastructure for a mobile yoga therapy app that integrates with wearable devices (Apple Watch, Fitbit, Garmin). The goal is to collect, process, and analyze biometric data to deliver personalized yoga recommendations and support yoga therapy clients. Note: All project management , user research , and requirements gathering have already been completed. Students will focus on software development , particularly backend systems, wearable API integration, and data processing. Some UX components may need to be supplemented or connected to existing designs. Project Tasks: ✅ 1. Review Existing Research & Planning Assets Familiarize yourself with the pre-developed project plan, user stories, technical requirements, and design references. Review data schemas, API use cases, and product vision (documents will be provided). 🧠 2. Wearable Integration & Data Engineering Connect with APIs such as Apple HealthKit, Google Fit, Fitbit, and Garmin. Standardize and store biometric data (e.g., sleep, HRV, heart rate, stress, step count). Ensure consistent formatting and prepare for scalable integration across devices. 🔁 3. Logic Layer: Yoga Feedback Engine Translate incoming data into meaningful recommendations using rule-based or ML logic. Example: If sleep score is low, recommend restorative yoga routines. Optionally support therapist-created decision trees or custom flags for high-risk users. 💻 4. Backend Development Set up secure APIs to handle incoming data, client sessions, and therapist interactions. Handle user authentication, therapist-client assignments, and session data history. Store and serve data for front-end consumption (dashboard, progress charts, etc.). 📊 5. Front-End Collaboration (Optional) Collaborate with the UI/UX team if further design is required for therapist or client dashboards. Test API integration with mock front-ends or basic front-end components if needed. 🧪 6. Testing & Refinement Conduct unit and integration tests for API reliability. Simulate wearable data input and analyze the system’s logic response. Optimize backend performance and prepare documentation for handoff. First draft landing page: https://ksaeojwp.manus.space/

UI/UX Design for a Yoga Therapy + Learning App with AI & Wearable Integration

Objective: Design a mobile-first yoga app that empowers yoga therapy clients and general wellness seekers. The app will feature AI-powered personalization, wearable device integration (Apple Watch, Garmin, Fitbit), and therapist-facing tools—while connecting externally to our existing online community forum. A detailed project management outline is already available to guide student or team workflows. Target Users: Yoga Therapy Clients – Individuals managing chronic conditions, stress, or pain, working with a certified yoga therapist. Yoga Learners & Wellness Enthusiasts – Individuals seeking to learn and practice yoga independently, guided by AI and personalized plans. Yoga Therapists – Professionals who assign personalized routines, track biometric data, and support clients with digital tools. Core Features to Design: 🔹 AI-Powered Onboarding & Personalization Wellness intake: health goals, conditions, yoga experience AI-generated programs (e.g., “Morning Energy Boost,” “Yoga for PCOS”) Smart progression based on usage, feedback, and wearable inputs 🔹 Wearable Device Integration Sync with Apple Health, Google Fit, Garmin, Fitbit Display metrics: sleep, heart rate, HRV, step count, etc. Adapt recommendations based on data trends (e.g., low sleep = restorative yoga) 🔹 Therapist Interface (for clients working with a professional) Client dashboard with session logs and biometric summaries Assign/review practices and session feedback Add video/audio notes or secure messages 🔹 Practice & Learning Interface (for all users) Daily guided sessions (video/audio) from AI or therapist Bookmarking, history tracking, and adaptive flow suggestions Journal prompts for mood, energy, pain, and progress check-ins 🔹 Educational Resources Video library of condition-specific or goal-based sessions Meditation, breathwork, and yoga nidra collections Beginner foundations and posture tutorials First draft landing page: https://ksaeojwp.manus.space/

Company Dashboard for Yoga Therapy Marketplace

The main goal for the project is to create a dashboard for the CEO of My Yoga Network to track the profits, expenses, and results of various marketing and sales campaigns. This will involve several different steps for the learners, including: - Analyzing the company's financial data and creating a system to track company finances. - Developing a lead success and tracking system (CRM) to monitor the success of leads and sales. - Implementing an analytics tracking system to monitor social media and website visits. - Designing a user-friendly dashboard interface for the CEO to access and track the necessary data.

AI Integration for Yoga Therapy Marketplace

The project's main goal is to enhance the user experience, accessibility, content delivery, and operational efficiency of MyYogaNetwork.com through the development and integration of AI-based features. This includes creating personalized therapist recommendations, marketplace optimization tools, language translation tools, adaptive interfaces, and an educational chatbot while ensuring data privacy and security compliance.

Yoga Therapy Marketplace UX/UI redesign

The initial plan for this company was created on February 2023 on Riipen with students at USC School of Business. Since then we have built a working prototype with a lead developer, business developer and product manager.  We have also temporarily pivoted to Hospitality Yoga and Corporate Yoga. The main goal for the project is to redesign the MyYogaNetwork.com website. This will involve several different steps for the students, including: - Conducting a UX/UI analysis of the current website and identifying areas for improvement. - Redesigning the website to improve user experience and visual appeal. - Research competitors and market trends in wellness.

Yoga Therapy Marketing Strategy Finalization

The initial plan for this company was created on February 2023 on Riipen with students at USC School of Business. Since then we have built a working prototype with a lead developer.  We have also temporarily pivoted to Hospitality Yoga and Corporate Yoga  The main goal for the project is to finalize the marketing strategy for our business including market research, product development, product expansion and advertising/PR. This will involve several different steps for the students, including: - Developing a lead generation strategy, possibly using AI, to attract potential customers. - Creating an advertising and PR strategy to promote the marketplace for yoga therapy. - Researching and developing a market expansion plan into the healthcare sector.

Millennial Marketing Communications Plan

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. You will have access to previous reports and help to build an implementation strategy.

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Suggestion for social media and paid media strategies We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer or untapped demographs. Additionally, help us to develop services or products which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on: Conducting market research to understand purchase decisions and needs. Defining customer segments that we could target. Researching competitor products. Brainstorming potential product ideas. Developing marketing messaging and sales strategy for the new product. Applying any marketing analytics or technology to improve resource allocation. We hope this new product or technological insights will increase revenue and grow our customer lifetime value. Final deliverables include: A written report explaining how the new product or service will complement our existing offering and increase our customer lifetime value. A 5-minute product pitch presentation or any similar report.