Level UP - Brand Identity Design Refresh

Positions available: 1 The Dementia Association for Awareness and Support (DAAS) uses a technology to support at-home caregivers of people living with dementia in the community. Examples of this technology include our software platform called "Tusk" that helps users navigate the caregiving pathway, our podcast "Life With Dementia", and original blog articles. To support our mission of supporting caregivers of people living with dementia, and our vision to reduce caregiver burnout, we plan to enhance our public brand and grow our audience engagement! The existing DAAS logo and brand identity has served our organization well during early growth phase. Now, as we reach a larger audience and develop more sophisticated technology tools, our brand identity must evolve too. We are seeking to refresh our DAAS brand to improve usability and enhance the design aesthetic in online, digital, and printed media. (Note that our branding for "Tusk: The Care Navigation Tool" is not part of this project.) This project, in approximately 80hrs over 4-8 weeks, will include: Initial research to identify unique brand position and create a consistent, approachable, and mature brand identity Refreshed "DAAS" logo or wordmark concepts for review with stakeholders, and incorporating feedback into a final version A "DAAS" branding guide We will include an orientation on our target markets, customer demographics, business model, competitors, and more, to assist with creating a relevant redesign.

DAAS - MacEwan Custom Business Consulting

Project goal can be tailored to skillset of student team. Options include: 1) Define and prepare documentation for repeatable business process, eg, customer engagement/feedback process, platform feature consult/develop/test/deploy, go-to-market process for new services/features, etc. 2) Prepare strategy and implementation plan for capturing, filing, and accessing corporate resources/knowledge/tools. 3) Strategic communication and marketing, including possible tools and mediums, to reach strategic B2B customers or partners. 4) Support capturing, assessing, and monitoring organizational controls such as KPIs, roles/responsibilities/RACI, organizational design for strategic goals, etc.