Schulich School of Business

Toronto, Ontario, Canada

Are you planning to launch a social media/digital product, service, or campaign, or seeking insight on a recently launched/completed campaign? In this project, students in Schulich's Masters of Marketing program will: 1. Analyze how your company used/plans to use social/digital techniques and tactics to support the launch 2. Assess your overall social/digital efforts to ensure they are aligned with your goals and priorities 3. Make concrete and actionable recommendations for future use